Mar 08, 2019

You can comparison shop, test ride, buy, and accessorize from all 2019 bicycle brands in one place! The New Holland Pavilion comes alive in Madison with thousands of new bicycles at the lowest prices of the year! This weekend you could win a $2,400 TREK e-bike, simply come test ride an e-bike and you will be automatically enrolled to win the TREK e-bike given away this weekend.

  • Friday, March 8th Noon - 9pm
  • Saturday, March 9th 8am - 9pm
  • Sunday, March 10th 10am - 6pm

Bicycle company sales reps will be showing their 2019 lines at the lowest prices of the year! Don't forget to checkout the closeout corral for amazing deals on older model, used, and demo bikes! FREE admission for everyone! (Alliant Energy Center does charge for parking) Every new bicycle purchase includes a LIFETIME WARRANTY and 2 Free Tune-ups*!   *Electric bikes carry only the manufacturer's warranty